Frank Tutor

Learn Copywriting by Writing an Insurance Ad In The Same Tone of Voice as Winnie-The-Pooh

Gottfried Gemzell — Tue, 16 Mar 2010 12:22:01 +0000

Tone of voice is not genre specific. I repeat this sentence to myself every time I start off with a new client. Because it’s, for example, an insurance company, doesn’t mean that I’ve got to write boring ads. Just because some trades are more dull than others, doesn’t mean that my readers and my clients clients got to suffer for it. The client might as well be better of with an ad more in tune with the brand and with the service its providing–not the tradition it belongs to! This assignment helps you understand the importance of a clear and distinct tone of voice in a text. And it’s fun too! Even though it’s about an insurance company. Your personal feedback on this assignment will improve your skills in integrating a distinct tone of voice in your copy.

This is how Frank Tutor can help you improve your copywriting skills

Do the assignment. Price Free of Charge
Buy tutoring. Click here:

Then receive information on where to upload your assignment to get your personal feedback. Price $95
After uploading your assignment, expect personal feedback from Mr. Gemzell within one week.

The Assignment you need to complete to improve from the feedback of Mr. Gemzell

Write one newspaper ad for an insurance company with the same tone of voice as Winne-The-Pooh.

Feedback will at first hand focus on the following features of your assignment

About the Tutor

Gottfried Gemzell has been a professional copywriter for more than fourteen years. He holds a master in comparative literature from Stockholm University and has worked with online education as a teacher and business developer since 2004.

Gottfried Gemzell have long experience of leading education, research and innovation projects involving companies and institutions. He has been instrumental in taking research projects on to the market and evolving services and products, such as distance courses, to fit the online era.

Reading and external links

Winne-The-Pooh by A.A Milne
Read as many insurance-ads you possibly can!

Learn Graphic Design by Designing a Logotype Where the Wordmark Is an Ambigram

Tomas Seo — Tue, 16 Mar 2010 12:21:32 +0000

Bending shapes and viewers perception of how to interpret the shapes you make is a core skill a great graphic designer must train. I’m of the belief that designers need to keep training just like athletes. To be able to see similarities in shapes where to others there is non, and to know how to make them apparent to the untrained eye, that takes contestant practice. This assignment of creating an ambigram, words that can be read from different angles, is the one I use myself to keep in shape, and a urge students to not just do it, but to really focus on how they think when designing anamorphic shapes out of a base shape. My personalized feedback on your work will give you a direction on how to become even better on tweaking great design ideas into solutions that will work for the attitude you need to communicate.

This is how Frank Tutor can help you improve your graphic design skills

Learn graphic design by designing a logotype where the wordmark is an ambigram.

Do the assignment. Price Free of Charge
Buy tutoring. Click here:

Then receive information on where to upload your assignment to get your personal feedback. Price $95
After uploading your assignment, expect personal feedback from Mr. Seo within one week.

The Assignment you need to complete to improve from the feedback of Mr. Seo

Use Adobe Illustrator to draw a wordmark where the letters forms other letters if read from a different angel. The classic ambigram usually spells the same word when flipped up-side-down but feel free to experiment.
Try to have a clear goal of what word you want to use before you start the assignment since this is an exercise in goal-oriented graphic design and not happy coincidences.
Design a base shape and then do two versions where you explore that base shape into two final versions. One soft cuddly version, and one hard authoritative version.
Send in the base shape along with the two styled versions.

Feedback will at first hand focus on the following features your assignment

How easy it is to read your wordmark from both angels
How well you manage to create a base shape
How well you manage to style the same shape in two directions
The quality of the artwork from a corporate identity design perspective

About the Tutor

Tomas Seo has been a professional designer for more than fifteen years. His design resumé stretches from traditional art direction jobs to corporate identity programs and design innovation projects, and includes work for clients such as Confederation of Swedish Enterprise, JCDecaux, Diligentia and a large variety of governmental organizations in Sweden.

Mr Seo has an extensive background in business development, has been the managing director of the design studio Pangea Design and was the youngest honor member ever in the Swedish Association of Designers history after completing three elected terms as their President. He is also frequently consulted as expert by start-ups and companies facing challenges from innovation driven market changes. He is a well liked guest teacher at Stockholm University, KTH Royal Institute of Technology, University College of Film, Radio, Television and Theater (Dramatiska Institutet) and Hyper Island.

Reading and external links

Watch Mr. Seo design an ambigram from start to finish

Get more inspiration on what you should study for this assignment from Wikipedia: Ambigram

Learn Copywriting by Writing Display Copy For a Convenience Store

Gottfried Gemzell — Mon, 15 Mar 2010 23:04:22 +0000

Marketing activities inside the store normally cooks down to a big red star with the price on. But for many copywriters, as myself, it’s a complete mystery why the different brands in general, and the stores in particular, does not use the spaces and mediums they own and control for marketing. Labels on bottles and in clothes, for example. What could be a better place for brand building? I personally find the brands who are able to talk with the world by using unexpected spaces and have a strong concept enough to pull it off, are the brands ready to face the future. Your personal feedback on this assignment will make you more aware of effective ways to communicate brand value and at the same time endorse arguments for a product at point of sales.

This is how Frank Tutor can help you improve your copywriting skills

Do the assignment. Price Free of Charge
Buy tutoring. Click here:

Then receive information on where to upload your assignment to get your personal feedback. Price $95
After uploading your assignment, expect personal feedback from Mr. Gemzell within one week.

The Assignment you need to complete to improve from the feedback of Mr. Gemzell

Use text to promote four products on a shelf at a convenience store.

Feedback will at first hand focus on the following features of your assignment

About the Tutor

Reading and external links

Field trip day! Go to a record shop, if you still are able to find one, and read their music recommendations. That’s a good way to start. We’re in uncharted territory folks. Time to put on the pith helmets and be cautious!

Learn Copywriting by Creating Five Print Ads for Beer Placed in The Metro

Gottfried Gemzell — Mon, 15 Mar 2010 23:01:33 +0000

Every media placement features its own unique possibility to talk with its audience. This is a fact I find disturbingly neglected by most buyers of advertising. The common view on outdoor print is a typical example of this stupidity. But now it’s time to wake up and smell the coffee! This assignment will open your eyes and turn the dull stations of the metro into an exciting story. First of all, I want you to step outside and take a walk. Look at all the outdoor print units you can spot and really think about how you perceive them. If you got a car, drive around for a while. Think about how the communication from the street billboards affects you. Then descend into the metro and get down to business! Your personal feedback on this assignment will improve the way you create an outdoor print ad.

This is how Frank Tutor can help you improve your copywriting skills

Do the assignment. Price Free of Charge
Buy tutoring. Click here:

Then receive information on where to upload your assignment to get your personal feedback. Price $95
After uploading your assignment, expect personal feedback from Mr. Gemzell within one week.

The Assignment you need to complete to improve from the feedback of Mr. Gemzell

Create a series of five print ads for display in a metro station promoting a beer of your choice.

Feedback will at first hand focus on the following features of your assignment

About the Tutor

Reading and external links

Ads that will inspire you. Click here!

Learn Screenwriting By Writing an Exposition Scene Where the Protagonist Tell Her Backstory By Ordering Coffee

Brian McGill — Mon, 15 Mar 2010 13:30:16 +0000

Exposition is when a character reveals important information to the audience about themselves. But as we all know, just plainly having the protagonist telling us what’s going is boring, so you need to hide it. I find that hiding exposition well in dialogue is a skill that the best screenwriters put a lot of effort into–and so should you! By getting feedback on this assignment you will improve your skill of hiding exposition. And your scripts will certainly get better.

This is how Frank Tutor can help you improve your scriptwriting skills

Do the assignment. Price Free of Charge
Buy tutoring. Click here:

Then receive information on where to upload your assignment to get your personal feedback. Price $95
After uploading your assignment, expect personal feedback from Mr. McGill within one week.

The Assignment you need to complete to improve from the feedback of Mr. McGill

Use Final Draft to write a scene where the protagonist orders coffee.
Think of something you need the audience to know about your protagonist character and write it down.
Hide that information in a natural way of ordering coffee so that the focus of the scene is the coffee and not the information you really need to convey.
Send the description of what you wanted the audience to know and the exposition scene

Feedback will at first hand focus on the following features of your assignment

How well you can hide the information you want in a natural conversation.

About the Tutor

Brian McGill has been a professional scriptwriter for twenty five years and has written for several television series in the UK, including Taggart (Scottish Television), A and E (Thames) and Call Red (Granada) as well as a feature film in France (La Guerre Des Moutons).

He has also been commissioned to write many feature film scripts in the UK, Germany, France, Sweden and the USA (for Phyllis Carlyle – co-producer of Se7en). Amongst several awards, Brian received a Scottish International Education Trust grant (run by Sir Sean Connery) to attend NYU film school in New York. He presently teaches film writing at Edinburgh Napier University, Scotland and at Örebro University, Sweden.

Reading and external links

Read a film script of your own choice and study exposition!

Learn Graphic Design by Creating a Pictogram Showing That Book Burning Is Forbidden, As Minimalistic as Possible

Tomas Seo — Wed, 10 Mar 2010 16:54:29 +0000

Reducing and simplifying symbols to the bare core of what needs to be communicated but still understandable in just fractions of a second is a skill that only the best graphic designers truly master. I believe that training in subtracting details to make the message clearer is a must, especially if you want to work in a traditional Scandinavian design way. By doing this assignment you will reflect on visual semiotics and how to use pictograms and visual language in general so it conveys complex messages. I know that you will be a better designer just by trying to complete this assignment. Get personalized feedback on your pictogram will grow your skill in communicative graphic design by reducing details.

This is how Frank Tutor can help you improve your graphic design skills

Learn Graphic Design by Creating a Pictogram Showing That Book Burning Is Forbidden As Minimalistic as Possible

Do the assignment. Price Free of Charge
Buy tutoring. Click here:

Then receive information on where to upload your assignment to get your personal feedback. Price $95
After uploading your assignment, expect personal feedback from Mr. Seo within one week.

The Assignment you need to complete to improve from the feedback of Mr. Seo

Use Adobe Illustrator to design a black and white illustration that most people would interpret as Burning of books is forbidden.
Reduce the details of your illustrator into a pictogram, try to find the borderline where it is to simplified to understand for most people.
Take the borderline version and add back the details needed for most people to understand it.
Send in the three illustrations; The starting illustration. The borderline to over reduced shape. The final version of the pictogram that most people could understand.

Feedback will at first hand focus on the following features your assignment

The visual semiotics of your starting point illustration
Your skill of reducing details
Your skill of knowing where to stop reducing
How well the final version conveys the message

About the Tutor

Reading and external links

There is a strong tradition of pictograms for Olymic Games well worth studying further.
The Pictograms of the Beijing Olympics 2008
The Pictograms of the London Olympics 2012
Watch Designer Stephen Heller do a histroy of Olympic Pictograms for the New York Times

Get more inspiration on what you should study for this assignment from
Wikipedia: Pictorgram

Learn Graphic Design by Drawing a Logotype Where the Letters EAT Also Forms the Shape of Something Eatable

Tomas Seo — Tue, 09 Mar 2010 10:31:25 +0000

The skill to cleverly find and combine shapes is something every great graphic designer constantly train. When I look at designers portfolios, especially students that want to work with corporate identity design their skill to combine shapes in innovative ways always win me over. When you become good at this it’s more a question of what shapes you should combine to communicate want you want instead of what shapes are easily combined. This is a great assignment to become better at logo design but combining shapes is a skill that makes you a better graphic designer no matter of if you designing a whole brand identity, a magazine or a poster. I will give you personalized feedback on your Eatable logo design so you know how you can improve your game.

This is how Frank Tutor can help you improve your graphic design skills

Do the assignment. Price Free of Charge
Buy tutoring. Click here:

Then receive information on where to upload your assignment to get your personal feedback. Price $95
After uploading your assignment, expect personal feedback from Mr. Seo within one week.

The Assignment you need to complete to improve from the feedback of Mr. Seo

Use Adobe Illustrator to draw a logo that combines the letters EAT into a secondary shape of something eatable.
It can be all of the letters or just some parts of the letters.
Simplify the artwork so it would be usable as a logo for a real company.

Feedback will at first hand focus on the following features your assignment

Innovative skill on how to combine letters in to a secondary shape
The choice of typography
The choice of the secondary shape
The quality of the artwork from a corporate identity design perspective

About the Tutor

Reading and external links

Read about other logotypes that combine shapes like
Unilever
Fedex
ED
Google

Course: Screenwriting – Write a Feature Film

Brian McGill — Mon, 01 Mar 2010 09:39:23 +0000

From idea to completing a script. This course will teach you how to work and develop structure, characters, conflicts, dialogue and all other things necessary to write a feature film script. After completing the assignments in this course and learning from the feedback by a professional scriptwriter, you will have earned the following skills:

• Understanding the importance of dramaturgic structure
• The ability of developing an idea into a move script
• The knowledge of how to format a script
• Visual storytelling

Frank Tutor also believe that the feedback you’ll receive will make you find your own voice in scriptwriting.

Tutor

Brian McGill, Professional Scriptwriter

Assignments

These nine assignments will challenge you and make you grow as a scriptwriter.

The last two are course assignment only. You can only get feedback on them if you complete the whole course.

Please contact us at Frank Tutor for information regarding course price and special requirements to take the course. If you want to include other assignments in this course, Frank Tutor is always willing to listen!

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Learn Copywriting by Writing a Christmas Story

Gottfried Gemzell — Sun, 28 Feb 2010 13:40:21 +0000

Understanding the impact a text-format has on text-content is one of the most important lessons to be learned when becoming a copywriter. But I find that we all need to be remembered from time to time of the structural factors of a text. So every copywriter from newbie to nestor, here is an assignment for you all! By writing a christmans story you will improve your writing by making you more aware of two important building blocks of a text–Tone of Voice and Genre. And as a copywriter you will of course have to think about the core values of Christmas.

This is how Frank Tutor can help you improve your copywriting skills

Do the assignment. Price Free of Charge
Buy tutoring. Click here:

Then receive information on where to upload your assignment to get your personal feedback. Price $95
After uploading your assignment, expect personal feedback from Mr. Gemzell within one week.

The Assignment you need to complete to improve from the feedback of Mr. Gemzell

Write a two pages (A4) long christmas story.

Feedback will at first hand focus on the following features of your assignment

About the Tutor

Reading and external links

A Christmas Carol by Charles Dickens and A Junkie’s Christmas by William S. Burroughs

Learn Screenwriting by Writing Your Movie Script As a One Liner

Brian McGill — Wed, 10 Feb 2010 08:15:19 +0000

Pitching a movie script should make investors fired up and ready to invest in your film. And to my opinion you find the one liner at the very core of pitching a script. Get this straight and you’ve got a far better chance of raising money to do your film! But in addition to this, I often find the one liner pitching exercise to be the acid test of ideas. If you can’t explain it short and snappy, it’s not an idea worth holding on to. Will your ideas stand their ground? Get personal feedback on your one liners and improve your skills in scriptwriting.

This is how Frank Tutor can help you improve your scriptwriting skills

Do the assignment. Price Free of Charge
Buy tutoring. Click here:

Then receive information on where to upload your assignment to get your personal feedback. Price $95
After uploading your assignment, expect personal feedback from Mr. McGill within one week.

The Assignment you need to complete to improve from the feedback of Mr. McGill

Pitch 3 feature script ideas
Use no more than 50 words each, use simple, active sentences.

Feedback will at first hand focus on the following features of your assignment

viability of script ideas
appropriate length
appropriate number of pitches

About the Tutor

Reading and external links

Story: Substance, Structure, Style and The Principles of Screenwriting pp 402 – 404 by Robert McKee
The Screenwriter Web (an extremely useful site by industry insiders)
Writer’s Room (brilliant and not just for film but TV and theatre)
Scriptwriting Secrets
Simply Scripts (huge script library)
The Internet Movie Script database
Screenplay 451 Start reading scripts!!! One of the best ways to learn how to write film scripts is to read film scripts.
The Screenwriter Web, Creating Bomb-Proof Loglines
Wikipedia, logline
Wikipedia, tagline
Movie-a-minute (a fun way to describe a feature in one minute)
The Internet Movie Database (loads of movie taglines and a crucial link in general)