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Author Archives: Gottfried Gemzell
Learn Copywriting by Writing Display Copy For a Convenience Store
Marketing activities inside the store normally cooks down to a big red star with the price on. But for many copywriters, as myself, it’s a complete mystery why the different brands in general, and the stores in particular, does not use the spaces and mediums they own and control for marketing. Labels on bottles and
Learn Copywriting by Creating Five Print Ads for Beer Placed in The Metro
Every media placement features its own unique possibility to talk with its audience. This is a fact I find disturbingly neglected by most buyers of advertising. The common view on outdoor print is a typical example of this stupidity. But now it’s time to wake up and smell the coffee! This assignment will open your
Learn Copywriting by Writing a Christmas Story
Understanding the impact a text-format has on text-content is one of the most important lessons to be learned when becoming a copywriter. But I find that we all need to be remembered from time to time of the structural factors of a text. So every copywriter from newbie to nestor, here is an assignment for


Learn Copywriting by Writing an Insurance Ad In The Same Tone of Voice as Winnie-The-Pooh
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