Learn Graphic Design by Designing a Logotype Where the Wordmark Is an Ambigram

By Tomas Seo | Published: March 16, 2010

Bending shapes and viewers perception of how to interpret the shapes you make is a core skill a great graphic designer must train. I’m of the belief that designers need to keep training just like athletes. To be able to see similarities in shapes where to others there is non, and to know how to make them apparent to the untrained eye, that takes contestant practice. This assignment of creating an ambigram, words that can be read from different angles, is the one I use myself to keep in shape, and a urge students to not just do it, but to really focus on how they think when designing anamorphic shapes out of a base shape. My personalized feedback on your work will give you a direction on how to become even better on tweaking great design ideas into solutions that will work for the attitude you need to communicate.

This is how Frank Tutor can help you improve your graphic design skills

Learn graphic design by designing a logotype where the wordmark is an ambigram.

  1. Do the assignment. Price Free of Charge
  2. Buy tutoring. Click here:

    Then receive information on where to upload your assignment to get your personal feedback. Price $95

  3. After uploading your assignment, expect personal feedback from Mr. Seo within one week.

The Assignment you need to complete to improve from the feedback of Mr. Seo

  • Use Adobe Illustrator to draw a wordmark where the letters forms other letters if read from a different angel. The classic ambigram usually spells the same word when flipped up-side-down but feel free to experiment.
  • Try to have a clear goal of what word you want to use before you start the assignment since this is an exercise in goal-oriented graphic design and not happy coincidences.
  • Design a base shape and then do two versions where you explore that base shape into two final versions. One soft cuddly version, and one hard authoritative version.
  • Send in the base shape along with the two styled versions.

Feedback will at first hand focus on the following features your assignment

  • How easy it is to read your wordmark from both angels
  • How well you manage to create a base shape
  • How well you manage to style the same shape in two directions
  • The quality of the artwork from a corporate identity design perspective

About the Tutor

Tomas Seo has been a professional designer for more than fifteen years. His design resumé stretches from traditional art direction jobs to corporate identity programs and design innovation projects, and includes work for clients such as Confederation of Swedish Enterprise, JCDecaux, Diligentia and a large variety of governmental organizations in Sweden.

Mr Seo has an extensive background in business development, has been the managing director of the design studio Pangea Design and was the youngest honor member ever in the Swedish Association of Designers history after completing three elected terms as their President. He is also frequently consulted as expert by start-ups and companies facing challenges from innovation driven market changes. He is a well liked guest teacher at Stockholm University, KTH Royal Institute of Technology, University College of Film, Radio, Television and Theater (Dramatiska Institutet) and Hyper Island.

Reading and external links

Watch Mr. Seo design an ambigram from start to finish

Get more inspiration on what you should study for this assignment from Wikipedia: Ambigram

 

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