Learn Copywriting by Writing an Insurance Ad In The Same Tone of Voice as Winnie-The-Pooh

By Gottfried Gemzell | Published: March 16, 2010

Tone of voice is not genre specific. I repeat this sentence to myself every time I start off with a new client. Because it’s, for example, an insurance company, doesn’t mean that I’ve got to write boring ads. Just because some trades are more dull than others, doesn’t mean that my readers and my clients clients got to suffer for it. The client might as well be better of with an ad more in tune with the brand and with the service its providing–not the tradition it belongs to! This assignment helps you understand the importance of a clear and distinct tone of voice in a text. And it’s fun too! Even though it’s about an insurance company. Your personal feedback on this assignment will improve your skills in integrating a distinct tone of voice in your copy.

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  1. Do the assignment. Price Free of Charge
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    Then receive information on where to upload your assignment to get your personal feedback. Price $95

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The Assignment you need to complete to improve from the feedback of Mr. Gemzell

Write one newspaper ad for an insurance company with the same tone of voice as Winne-The-Pooh.

Feedback will at first hand focus on the following features of your assignment

    • the ad has to be clear on what the promoted service is all about
    • tone of voice

About the Tutor

Learn copywriting - Gottfried Gemzell

Gottfried Gemzell has been a professional copywriter for more than fourteen years. He holds a master in comparative literature from Stockholm University and has worked with online education as a teacher and business developer since 2004.

Gottfried Gemzell have long experience of leading education, research and innovation projects involving companies and institutions. He has been instrumental in taking research projects on to the market and evolving services and products, such as distance courses, to fit the online era.

Reading and external links

Winne-The-Pooh by A.A Milne
Read as many insurance-ads you possibly can!

 

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