Tone of voice is not genre specific. I repeat this sentence to myself every time I start off with a new client. Because it’s, for example, an insurance company, doesn’t mean that I’ve got to write boring ads. Just because some trades are more dull than others, doesn’t mean that my readers and my clients clients got to suffer for it. The client might as well be better of with an ad more in tune with the brand and with the service its providing–not the tradition it belongs to! This assignment helps you understand the importance of a clear and distinct tone of voice in a text. And it’s fun too! Even though it’s about an insurance company. Your personal feedback on this assignment will improve your skills in integrating a distinct tone of voice in your copy.
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