Bending shapes and viewers perception of how to interpret the shapes you make is a core skill a great graphic designer must train. I’m of the belief that designers need to keep training just like athletes. To be able to see similarities in shapes where to others there is non, and to know how to make them apparent to the untrained eye, that takes contestant practice. This assignment of creating an ambigram, words that can be read from different angles, is the one I use myself to keep in shape, and a urge students to not just do it, but to really focus on how they think when designing anamorphic shapes out of a base shape. My personalized feedback on your work will give you a direction on how to become even better on tweaking great design ideas into solutions that will work for the attitude you need to communicate.
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Learn Copywriting by Writing an Insurance Ad In The Same Tone of Voice as Winnie-The-Pooh
Tone of voice is not genre specific. I repeat this sentence to myself every time I start off with a new client. Because it’s, for example, an insurance company, doesn’t mean that I’ve got to write boring ads. Just because some trades are more dull than others, doesn’t mean that my readers and my clients clients got to suffer for it. The client might as well be better of with an ad more in tune with the brand and with the service its providing–not the tradition it belongs to! This assignment helps you understand the importance of a clear and distinct tone of voice in a text. And it’s fun too! Even though it’s about an insurance company. Your personal feedback on this assignment will improve your skills in integrating a distinct tone of voice in your copy.
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